Labor Day Sale! <\/strong>$400 off your mattress + 2 free Eco-Rest Pillows!<\/div>","leftDesktopImage":{"provider":"cloudinary","media":[{"url":"http:\/\/res.cloudinary.com\/helixsleep\/image\/upload\/v1644444739\/Homepage---Hero-_28Desktop_29---01-_282_29_s3yb2e.jpg","tags":[],"type":"upload","bytes":944262,"width":1280,"format":"jpg","height":1600,"context":{"custom":{"alt":"Woman sleeping on the Birch Mattress","caption":"Birch Mattress"}},"version":1644444739,"duration":null,"metadata":[],"public_id":"Homepage---Hero-_28Desktop_29---01-_282_29_s3yb2e","created_at":"2022-02-09T22:12:19Z","created_by":{"id":"81e25882e480bc95c5169e81600225","type":"user"},"secure_url":"https:\/\/res.cloudinary.com\/helixsleep\/image\/upload\/v1644444739\/Homepage---Hero-_28Desktop_29---01-_282_29_s3yb2e.jpg","access_mode":"public","uploaded_by":{"id":"81e25882e480bc95c5169e81600225","type":"user"},"resource_type":"image"}]},"rightDesktopImage":{"provider":"cloudinary","media":[{"url":"http:\/\/res.cloudinary.com\/helixsleep\/image\/upload\/v1644444750\/Homepage---Hero-_28Desktop_29---02-_281_29_yunijd.jpg","tags":[],"type":"upload","bytes":850050,"width":1280,"format":"jpg","height":1600,"version":1644444750,"duration":null,"metadata":[],"public_id":"Homepage---Hero-_28Desktop_29---02-_281_29_yunijd","created_at":"2022-02-09T22:12:30Z","created_by":{"id":"81e25882e480bc95c5169e81600225","type":"user"},"secure_url":"https:\/\/res.cloudinary.com\/helixsleep\/image\/upload\/v1644444750\/Homepage---Hero-_28Desktop_29---02-_281_29_yunijd.jpg","access_mode":"public","uploaded_by":{"id":"81e25882e480bc95c5169e81600225","type":"user"},"resource_type":"image"}]},"mobileImage":{"provider":"cloudinary","media":[{"url":"http:\/\/res.cloudinary.com\/helixsleep\/image\/upload\/v1644444768\/Homepage---Hero-_28Mobile_29---01-_281_29_ju9sx5.jpg","tags":[],"type":"upload","bytes":402028,"width":750,"format":"jpg","height":1302,"version":1644444768,"duration":null,"metadata":[],"public_id":"Homepage---Hero-_28Mobile_29---01-_281_29_ju9sx5","created_at":"2022-02-09T22:12:48Z","created_by":{"id":"81e25882e480bc95c5169e81600225","type":"user"},"secure_url":"https:\/\/res.cloudinary.com\/helixsleep\/image\/upload\/v1644444768\/Homepage---Hero-_28Mobile_29---01-_281_29_ju9sx5.jpg","access_mode":"public","uploaded_by":{"id":"81e25882e480bc95c5169e81600225","type":"user"},"resource_type":"image"}]},"cta":{"title":"Shop Now","link":{"href":"https:\/\/birchliving.com\/products\/birch-natural-organic-mattress\/queen","text":"Shop Birch Natural Mattress","a11y_title":"Shop Birch Natural Mattress"}},"valueProps":[{"logo":{"provider":"cloudinary","media":[{"url":"http:\/\/res.cloudinary.com\/helixsleep\/image\/upload\/v1644529542\/Logo-GOTS-Large_lxjkre.png","tags":[],"type":"upload","bytes":5457,"width":88,"format":"png","height":116,"version":1644529542,"duration":null,"metadata":[],"public_id":"Logo-GOTS-Large_lxjkre","created_at":"2022-02-10T21:45:42Z","created_by":{"id":"81e25882e480bc95c5169e81600225","type":"user"},"secure_url":"https:\/\/res.cloudinary.com\/helixsleep\/image\/upload\/v1644529542\/Logo-GOTS-Large_lxjkre.png","access_mode":"public","uploaded_by":{"id":"81e25882e480bc95c5169e81600225","type":"user"},"resource_type":"image"}]},"title":"GOTS Certified","showOnMobile":true,"modal":{"enabled":true,"title":{"content":"Global Organic Textile Standard (GOTS)","element":"h3"},"content":"
GOTS was developed in 2006 as a worldwide standard to ensure the organic status and social responsible manufacturing of textiles throughout the entire supply chain.<\/div>
The entire Birch mattress, including the organic cotton has achieved this high honor, which means our products are independently verified to be organic, free from harmful chemicals, and ethically produced from beginning to end.
Global Organic Textile Standard (GOTS)<\/h3>","subtitle":"GOTS Certified","content":"
GOTS was developed in 2006 as a worldwide standard to ensure the organic status and social responsible manufacturing of textiles throughout the entire supply chain.<\/div>
The entire Birch mattress, including the organic cotton has achieved this high honor, which means our products are independently verified to be organic, free from harmful chemicals, and ethically produced from beginning to end.
Certified For Child-Safe Low Emissions<\/h3>","subtitle":"Greenguard Gold","content":"
All Birch sleep products are GREENGUARD Gold Certified by UL Environment, one of the leading environmental health agencies in the world.<\/div>
This means our products have been tested for volatile organic compounds (VOCs), chemical exposure, pollutants, pthalates, and formaldehyde. The Gold level certification offers even stricter regulations and means our products are considered safe sensitive individuals such as children and the elderly.
Laboratory Tested For Emissions<\/h3>","subtitle":"eco-INSTITUT Certified","content":"
Our Talalay latex has been tested by an international organization to certify no emissions or VOCs (Volatile Organic Compounds) are present in the latex we use. This includes testing for organic pollutants, heavy metals, pesticides, and phthalates among other substances.<\/div>
This certification is not about meeting minimum requirements, but rather exceeding high level material and manufacturing standards.
Certified Sustainable Sourcing Practices<\/div>","subtitle":"Wool Integrity New Zealand","content":"
Our Birch Wool comes from New Zealand farms that are complaint with the top grade wool integrity program, ensuring the wool is sourced sustainably using ethically practices.<\/h3>
The Wool Integrity NZ program monitors wool production at every stage of the journey, ensuring full traceability and making sure each farm is practicing the internationally recognized freedoms of animal welfare.
Fair trade is a global movement made up of a diverse network of producers, companies, shoppers, advocates, and organizations working to build a more equitable model of trade. It is not specific to any one organization or certifying body. All cotton in our bedding is Fair Trade Certified and we partner with Fair Trade factories.<\/h3>
The 100 Night Sleep Trial is our guarantee that comes along with your Birch Mattress purchase. If, for any reason, you are unhappy with the mattress, you can return it for a full refund within 100 night trial period, after 30 days. Since all new mattresses have a break-in period, we require customers to keep the mattress for 30 nights before initiating a return.<\/div>"},"showOnMobile":true},{"title":{"content":"Zero % Financing","element":"h3"},"image":{"provider":"cloudinary","media":[{"url":"http:\/\/res.cloudinary.com\/helixsleep\/image\/upload\/v1646675129\/Birch-Assets-Vector-Iconography_Financing---Evergreen_fwo1hj.svg","tags":null,"type":"upload","bytes":884,"width":1000,"format":"svg","height":1000,"version":1644529679,"duration":null,"metadata":[],"public_id":"Birch-Assets-Vector-Iconography_Financing---Evergreen_ebga8m","created_at":"2022-02-10T21:47:59Z","created_by":{"id":"81e25882e480bc95c5169e81600225","type":"user"},"secure_url":"https:\/\/res.cloudinary.com\/helixsleep\/image\/upload\/v1646675129\/Birch-Assets-Vector-Iconography_Financing---Evergreen_fwo1hj.svg","access_mode":"public","uploaded_by":{"id":"81e25882e480bc95c5169e81600225","type":"user"},"resource_type":"image"}]},"modal":{"title":"Zero % Financing","content":"
Birch and Klarna have teamed up to offer zero to low APR financing. Just choose \u2018Pay over time with Klarna.\u2019 at checkout. For people with low or no FICO scores Zibby offers alternative financing.<\/div>"},"showOnMobile":true},{"title":{"content":"25 Year Warranty","element":"h3"},"image":{"provider":"cloudinary","media":[{"url":"http:\/\/res.cloudinary.com\/helixsleep\/image\/upload\/v1646675184\/Birch-Assets-Vector-Iconography_Warranty---Evergreen_yvpvgg.svg","tags":[],"type":"upload","bytes":1154,"width":1000,"format":"svg","height":1000,"version":1644529693,"duration":null,"metadata":[],"public_id":"Birch-Assets-Vector-Iconography_Warranty---Evergreen_albbjy","created_at":"2022-02-10T21:48:13Z","created_by":{"id":"81e25882e480bc95c5169e81600225","type":"user"},"secure_url":"https:\/\/res.cloudinary.com\/helixsleep\/image\/upload\/v1646675184\/Birch-Assets-Vector-Iconography_Warranty---Evergreen_yvpvgg.svg","access_mode":"public","uploaded_by":{"id":"81e25882e480bc95c5169e81600225","type":"user"},"resource_type":"image"}]},"modal":{"title":"25 Year Warranty","content":"
We stand behind the quality of our products. That\u2019s why we offer a 25 year limited warranty on all of our mattresses. We want to provide the absolute best products and customer experience.<\/div>"},"showOnMobile":true},{"title":{"content":"Free Shipping","element":"h3"},"image":{"provider":"cloudinary","media":[{"url":"http:\/\/res.cloudinary.com\/helixsleep\/image\/upload\/v1646839642\/Birch-Assets-Vector-Iconography_Shipping---White_n8a7th_lq7mqa.svg","tags":[],"type":"upload","bytes":1306,"width":1000,"format":"svg","height":1000,"version":1644529717,"duration":null,"metadata":[],"public_id":"Birch-Assets-Vector-Iconography_Shipping---White_btpxgo","created_at":"2022-02-10T21:48:37Z","created_by":{"id":"81e25882e480bc95c5169e81600225","type":"user"},"secure_url":"https:\/\/res.cloudinary.com\/helixsleep\/image\/upload\/v1646839642\/Birch-Assets-Vector-Iconography_Shipping---White_n8a7th_lq7mqa.svg","access_mode":"public","uploaded_by":{"id":"81e25882e480bc95c5169e81600225","type":"user"},"resource_type":"image"}]},"modal":{"title":"Free Shipping","content":"
Paying for shipping is just crazy! We ship our mattresses directly to your doorstep for free. Products ship within 5-10 business days. Please note our shipping times have slowed from the normal 3-5 business days as we\u2019ve allocated part of our facility to making products for the COVID-19 relief effort.<\/div>"},"showOnMobile":false},{"title":{"content":"Handmade in the USA","element":"h3"},"image":{"provider":"cloudinary","media":[{"url":"http:\/\/res.cloudinary.com\/helixsleep\/image\/upload\/v1646675179\/Birch-Assets-Vector-Iconography_USA-Made---White_qhapec.svg","tags":[],"type":"upload","bytes":1368,"width":1000,"format":"svg","height":1000,"version":1644529761,"duration":null,"metadata":[],"public_id":"Birch-Assets-Vector-Iconography_USA-Made---White_cevfmh","created_at":"2022-02-10T21:49:21Z","created_by":{"id":"81e25882e480bc95c5169e81600225","type":"user"},"secure_url":"https:\/\/res.cloudinary.com\/helixsleep\/image\/upload\/v1646675179\/Birch-Assets-Vector-Iconography_USA-Made---White_qhapec.svg","access_mode":"public","uploaded_by":{"id":"81e25882e480bc95c5169e81600225","type":"user"},"resource_type":"image"}]},"modal":{"title":"Handmade in the USA","content":"
All of our products are handcrafted and assembled right here in the US, which allows us to closely monitor the quality and craftsmanship of each mattress. You can sleep soundly knowing we keep a close eye on every product.<\/div>"},"showOnMobile":false}],"_isInEditorMode":false,"_editorView":"show","_sectionModel":[],"_sectionable":[],"_id":"84fc05dcf3b0d7bd6f55d2924a8a0f9e","_sectionId":"6c6c465378b66a2125eb3e1c15f75b06","_livewireId":"t8IDNtN7WjROZBqvoveI","_unpersisted":null,"_order":6,"_show":true,"_locked":false,"_mirrored":false,"_syncVariantWithMirroredSections":true,"_syncPaddingWithMirroredSections":true,"_zIndex":0,"_additional":[],"_variant":"evergreen","_padding":{"Mobile":{"top":"pt-0","bottom":"pb-14"},"Tablet":{"top":"lg:pt-10","bottom":"lg:pb-6"},"Desktop":{"top":"xl:pt-10","bottom":"xl:pb-10"}}},"dataMeta":{"models":{"_sectionModel":{"class":"Helix\\Lego\\Models\\Section","id":8,"relations":[],"connection":"tenant","collectionClass":null},"_sectionable":{"class":"Helix\\Lego\\Models\\Page","id":1,"relations":["sections","footer","footer.sections"],"connection":"tenant","collectionClass":null}}},"checksum":"df2b2b222a45df65243a319356eae68120fe7d575690233a08c845b87642ba0c"}}" lego-section-id="6c6c465378b66a2125eb3e1c15f75b06" id="84fc05dcf3b0d7bd6f55d2924a8a0f9e" data-section="birch.value-props" class="evergreen pt-0 pb-14 lg:pt-10 lg:pb-6 xl:pt-10 xl:pb-10">